The Story of Purpose Fitness: From Lost to Leading the Everyday Athlete Revolution

Every great journey starts with a moment of discomfort—that gut feeling that tells you, there’s more than this.

For me, Rusty Clark, that moment came after years of pushing my body to the limit as an athlete. I had played, trained, and competed. I had chased performance. I had given my all to the grind. But when the seasons ended and life started pulling me in different directions, something didn’t sit right.

I saw it happen to my mates too. The guys who once lived for training, competition, and the thrill of the game were now stuck — swallowed by careers, families, and the idea that "fitness is for the young."

They weren’t moving like they used to. They weren’t training with purpose anymore. They were busy, tired, and feeling like their best days were behind them.

I refused to accept that. I believed there had to be a way to stay strong, athletic, and competitive — no matter the stage of life.

That belief became my mission.

ON The Road: Learning from the World’s Best

Before I could create the solution, I needed to learn.

I set out for 6 months and turned into a 10 year global pursuit of knowledge.
​coaching, training, and learning from the best in strength and conditioning, hybrid training, sports performance, and movement.

From high-performance athletes to gritty gym goers, I studied what made people strong, fit, and powerful for the long run.

But it wasn’t just about lifting weights or running faster.
I saw first-hand that fitness isn’t just about sets and reps

it’s about identity.
It’s about believing in yourself, showing up, and never letting the excuses win.

That’s when the real challenge hit: How do I bring all of this back home?
How do I create something that speaks to the everyday athlete?

Doubt, Struggles, and the Fight to Build Something Different

Starting a gym isn’t easy.
Creating a movement is even harder.

When I launched Purpose Fitness, I wasn’t just opening a gym.
I was trying to rewrite the script.
​
This wasn’t going to be just another fitness space.
No mirrors.
No egos.
No “gym bros.”
Just results.
Just a crew of people who wanted to push, sweat, and grow together.

But the early days were tough.

People questioned it.
“Who’s this gym for?
Is it for serious athletes or just general fitness?”
It’s for both..

Because the athlete isn’t the one standing on the podium.
The athlete is the one who shows up who trains, who commits, who chooses strength, health, and performance every damn day.

Slowly, the right people started walking through the doors.

• Ex-athletes looking to regain their edge.
• Parents who wanted to set an example for their kids.
• Busy professionals who wanted to stop feeling weak and sluggish.
• People who wanted more than just “working out”—they wanted a reason to train.
  
  

That’s when I knew: Purpose Fitness wasn’t just a gym. It was a movement.

The Birth of the Everyday "PURPOSE" Athlete

Today, Purpose Fitness is more than a training facility
it’s the home of the Everyday Athlete.

We train for strength, speed, stamina, and skill. We train to be ready for anything. We train because movement is our edge in life.

Whether it’s competing in HYROX, getting back into shape, or just feeling like an athlete again, Purpose Fitness has built a system that makes training fun, challenging, and effective.  without wasting time on fluff.

The Purpose Athlete isn’t just someone who trains here.
It’s an identity.
If you train with us, you train with purpose.
You chase progress AND You put in the work.
That’s what Purpose Fitness stands for.

PURPOSE FITNESS Mission Moving Forward

This journey isn’t over. In fact, we’re just getting started.

I want every former athlete, every parent, every busy professional to know:
🔥 You are not past your prime.
🔥 You are not too old, too busy, or too out of shape.
🔥 You are an athlete. And you always have been.

If you’re ready to train with purpose, with a team, and with a system that actually works, then let’s go.

🚀 Drop “I’M IN” in the comments or message me today. It’s time to stop thinking about it and start training like an athlete again.

Because no matter where you are in life, your best days aren’t behind you -
they’re right in front of you.

RUSTY CLARK

Rusty Clark is the expert when it comes to training everyday athletes. A former athlete, world traveler, and the original Purpose Athlete, Rusty has spent years coaching and learning from the best in sports and fitness across the globe. As the owner of Purpose Fitness and a leading online coach, Rusty has become the go-to expert for people who refuse to let life slow them down. Whether you’ve been busy with work, raising a family, or just feel like fitness has passed you by, Rusty proves that you can still train, you can still get stronger, and you can still be an athlete—every single day. With his knowledge, experience, and no-BS coaching approach, Rusty helps everyday athletes stay ready for anything.