Why we do hard things - the truth no one wants to hear

We do hard things so we can handle hard things.
That’s it. That’s the secret.
It’s not about proving how tough you are. It’s not about the six-pack or the perfect PB. It’s about building the kind of strength - physical, mental and emotional that actually carries over into your life when things get hard.
Because if there’s one thing I know for sure... life will test you.

Comfort is a Lie..  AND Here’s the trap most people fall into:
They get comfortable.

They tell themselves, “I’m good where I’m at.”
They start chasing ease instead of effort.
And before they know it, they’re weaker, slower, more tired, and less capable than they’ve ever been.
What they don’t realiSe is this:
Comfort feels good, but it kills growth.
There is no such thing as maintenance.

You’re either:
✅ Getting stronger, sharper, more capable.
❌ Or you’re falling behind - physically and mentally.

The Purpose Behind Doing Hard Things
At Purpose Fitness, we do hard things not because we love pain, but because we love what it turns us into.
Every rep, every sprint, every set that feels like it’s breaking you… is actually building you.
We train heavy so life feels lighter.
We push our limits so we know exactly where they are—and how to break through them.
We get uncomfortable because that’s the only way to get better.
Because the second you stop chasing hard things, life throws something at you that you can’t handle. And that’s when most people fold.
But not us. Not here. Not our crew.

The Harsh Truth: If You’re Not Growing, You’re Dying
I know that sounds intense. But it’s true.
There is no middle ground.
There’s no such thing as “I’m just maintaining.”
​
Maintenance is a myth.

You’re either stacking wins, getting fitter, stronger, more disciplined…
Or you’re slipping, slowly getting weaker, until one day you wake up wondering where your edge went.

So, What’s the Answer?
You lean in. You do hard things - on purpose.
Usually the thing you’re avoiding is the ONE thing that you NEED to do.
✅ You wake up early when you don’t want to.
✅ You lift heavier than last week.
✅ You push for one more rep when your brain screams no.
✅ You chase the run, the workout, the challenge you’ve been avoiding.
Not because it’s easy.
Because it’s hard.
That’s where the growth is.
That’s where the strong are made.
That’s what keeps you ready for anything.

Final Thought
I’m not here to sugarcoat it.
I’m here to remind you why we show up.
We do hard things… so we can handle whatever life throws at us.
We do hard things… because that’s what separates us from the pack.
We do hard things… because THAT is where the magic happens.

Stop looking for easy.
Start chasing what makes you better.
Let’s go.

🔥 ARE YOU Ready to train with a crew that lives this every day?
DM me “READY” and I’ll show you what doing hard things can really do for you.

Rusty Clark
Purpose Fitness | Home of Everyday Athletes

rusty clark

Rusty Clark is the expert when it comes to training everyday athletes. A former athlete, world traveler, and the original Purpose Athlete, Rusty has spent years coaching and learning from the best in sports and fitness across the globe. As the owner of Purpose Fitness and a leading online coach, Rusty has become the go-to expert for people who refuse to let life slow them down. Whether you’ve been busy with work, raising a family, or just feel like fitness has passed you by, Rusty proves that you can still train, you can still get stronger, and you can still be an athlete—every single day. With his knowledge, experience, and no-BS coaching approach, Rusty helps everyday athletes stay ready for anything.